Urbn Leaf

As one of the first design-forward dispensaries offering a boutique experience for cannabis retail in San Diego, Urbn Leaf tasked us to create their first flagship store design, logo and brand identity in what helped to define the experience and aesthetic of their future stores.

The design goal for the retail area of the dispensary was to elevate the status quo of the typical dark, poorly organized and stigmatized status of other dispensaries, and create an experience akin to purchasing items at a high end spa or health goods store. Walnut cabinetry, wide glass display cases and buffed concrete floors set the tone for the brand's style, in which the cannabis leaf was simplified to its cleanest state, to pair it up with a beautiful flowy serif typeface and natural materials.